Insignia Hotel
Sarnia's historic hotel reimagined
A ground up renovation of this classic tudor hotel prompted the need for a new brand to go along with its new name, 'Insignia'.
Originally built in the 1960s, the Drawbridge Inn was considered the premiere hotel spot in Sarnia-Lambton. Fast forward years later and it was in dire need of an update. In 2018, an ownership changed launched the historic tudor hotel into a $23 million renovation. With this major upgrade, the boutique hotel was in need of a luxurious brand that represented the values and experience of the hotel. As designer at Storyboard Solutions, I worked alongside the creative leadership to develop a brand and website design that would help to give the hotel the reputation that it deserved.
Client
Insignia Hotel
Sector
Hospitality
Services
Brand Identity
Website Design
Completed
May 2018
Agency
Storyboard Solutions
Team
Joshua McDonald
Creative Director
The Brand Identity
Modern. Organic. Effortless.
Insignia Website
The brand's first touchpoint
The new Insignia Hotel website was our first opportunity to showcase the visual identity and tone of voice of the brand. Utilizing the brands bespoke typography and colour selection, we crafted a web experience that truly felt boutique and inviting. It was important for Insignia to keep the site minimal and focus on the experience and details of the services they offer.
