The restraint of only 30 days to go from concept to production produced a different type of creativity. Without any time for experimentation or going back to the drawing board, it forced us to let go of perfectionism and be more agile in our test this concept.
I was allotted one day to generate the brand and the remainder of the week to produce the website landing page and application design so that development team to begin production. Considering these restraints, I am very proud of what our team was able to produce in such a short amount of time.