Simple Smart Advice
Investing shouldn't be complicated
SimpleSmartAdvice is a financial planning firm based in Aldershot, Ontario celebrating over 30 years of unmatched financial service.
After a transition in staff and office space, SimpleSmartAdvice (Aldershot Financial Group) was looking to update their website and use the opportunity to change some of their core messaging. They approached me with this request which also included a minor brand update and style guide that would be applied throughout their digital presence.
Client
Simple Smart Advice
Sector
Finance
Services
Creative Strategy
Brand Identity
Webflow Development
Website Design
Completed
Jan 2024
Agency
Team
Daniel Orr
Film Production
Joshua McDonald
Creative Director
Keeping things simple...
Aldershot Financial Group already had a strong marketing brand that had connected well with customers and prospects. Through the years, 'Simple Smart Advice' had gone from being a philosophy to how they go about their work, to what people began to remember them as.
Building Trust
A Website That Converts
In the finance space, there have been some bad players that have made people skeptical of financial planners as a whole. Thinking of ways to break down this barrier, I suggested that they create a series of videos for the website where their lead financial planner would share the 'Simple Smart' way. This way the prospects visiting the website will feel more connected to the person that they could be trusting with their financial future.
Project Reflection
I thoroughly enjoyed working on this website with Aldershot Financial Group. As I'm writing this, we are preparing to launch this week and I am excited to see how this brand update and new website design will impact their business. This project was the first of mine which I built entirely in Webflow. On that note, I recently completed my Webflow Expert certification and I am looking forward to building many more websites for clients using Webflow's incredibly powerful platform.